Junk Mail & The Environment
Sick of lots of junk mail, I filled out a form with the Direct Marketing Association, which should help cut it down somewhat.
The funny part was the warning on the confirmation page - apparently I might be doing a disservice to the environment by stopping junk mail.
What? Printing, mailing, opening, and recycling lots of paper for junk mail, good for the environment. Really? Right.
Here is my admonition:
DMA’s Mail Preference Service
Important: You have selected to eliminate all mailings from organizations participating in the DMA Mail Preference Service.Are you sure you want to proceed?
The average household can save $1422 dollars per year from marketing offers. By eliminating all mail offers not only will you miss out on these savings, but you’ll miss out on at least 80% of all commercial offers and discounts!
And you will miss the environmental benefits of shopping at home rather than driving to the mall!
By replacing just two shopping trips to the mall each year with shopping by catalogs or direct mail, DMA estimates that Americans could:
- Reduce the amount we drive by 3.3 billion miles.
- Reduce carbon dioxide emissions by more than 3 billion pounds.
- Save more than $490 million on gas costs.
When you click here, your name will be removed from future consumer prospect lists and you will see a significant reduction in all catalog and other commercial offers. If you wish to reconsider, click here.
DMA and all its members support the Commitment to Consumer Choice(CCC). These guidelines are designed to better serve consumers and your right to choose what type of marketing material you receive. If you have questions about the CCC please visit the DMA web site homepage.
April 28th, 2008 at 8:14 am
Have they heard of alittle thing called the internet?
wow..good talk